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  • Rated by c2uk on Jan 12 2008, 2:00pm

    From the page: "a book I read years ago that said words are grouped words into two categories. Those which Lose Money¯ and those words which Make Money." I'd really like to know which book he's talking about. Anyway, these are some simple and ease to follow tips.
  • Rated by BrettFromTibet on Jan 12 2008, 1:04pm

    awesome post about words that make people put their credit cards down, and click away... never to return. Good copywriting tips!
  • Rated by SebastianX on Dec 30 2007, 2:37am

    From the page: "The above is only a partial listing of words to look out for. They are the terms I most frequently see mis-used on ecommerce sites. The results you get will vary based on your target market, user demographic, product offering, and more. The key is test different variations against each other to determine which works best for your market. Use your imagination to find terms that more appropriately speak from the customers perspective and fit your needs, but donā€t get too creative. That too can have an opposite effect."
  • Rated by chartwell on Dec 27 2007, 11:10am

    Good tips for writing page copy.