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Okay. For one thing "building a plane while it's in the air" is suppose to be a bad thing. It's a criticism of how beta's are passed off as finished products. Vista, for instance, with all its deficiencies, is an unfinished vehicle. This is brilliantly done though.
Reviewed by DeepSkyFrontier Apr 09 2008, 02:26pm ( 36 reviews ) • youtube.com
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Reviewed by brendonboshell on Apr 27 2009, 9:46am
Seems like it says "we'll give you incomplete software so we have to continue working on the product and it will never be complete -- we'll always being fixing, repairing and building on it."
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Rated by ToyMechQM on Jan 22 2009, 8:38am
dumb
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Reviewed by bigngamer92 on Nov 04 2008, 5:24pm
I was expecting it to be about beta software but its an advert!
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Rated by Jackson889 on Oct 04 2008, 8:30am
Nice commercial.
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Rated by teguh on Sep 12 2008, 7:35am
I did it, til now... :)) oh God, did I told the customers that the software was ready and than i still work on it during implementation
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Rated by rhyre on Sep 04 2008, 9:55pm
This is what every software developer says makes their engineering discipline unique - that the specs are changing while the product is being built. You can see the risks for yourself. As for the ad, this has to be from the same agency that did the 'herding cats' commercial. That's the other truth about intelligent people with strong abstraction skills (like software developers) "building digital business" - haven't I heard that somewhere before?
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Rated by stimpy77 on Sep 04 2008, 11:51am
OK, that is just about the WORST publicity move for a software consulting company, ever. Message conveys, "programmers are guaranteed to put your business and your livelihoods at risk, be sure NOT to plan and build before deploying!" Funny video, though.
