Wired 15.04: The See-Through CEO

memeplexo

Interesting article about the changing face of public relations. The best way to manage your reputation is sometimes going all out - to become naked in front of your audience. Blogging is an excellent reputation management tactic, but it can also be a part of a greater strategy. From the page:... more

Reviewed by perttu Apr 05 2007, 05:19pm ( 3 reviews ) • wired.com

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Rated by perttu on Apr 05 2007, 5:19pm

Interesting article about the changing face of public relations. The best way to manage your reputation is sometimes going all out - to become naked in front of your audience. Blogging is an excellent reputation management tactic, but it can also be a part of a greater strategy. From the page: "Google is a reputation-management system. And that's one of the most powerful reasons so many CEOs have become more transparent: Online, your rep is quantifiable, findable, and totally unavoidable. In other words, radical transparency is a double-edged sword, but once you know the new rules, you can use it to control your image in ways you never could before."
Rated by tbc on Apr 05 2007, 1:25pm

HT: Kartik
Rated by memeplexo on Mar 26 2007, 3:28pm

The very process of developing ideas, products, and messages is changing - from musing about it in a room with your top people to throwing it out on the Web and asking the global smartmob for a little help. ... Now, billion dollar ideas come to CEOs who give them away; corporations that publicize their failings grow stronger. Power comes not from your Rolodex but from how many bloggers link to you - and everyone trembles before search engine rankings.

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