How Apple Got Everything Right By Doing Everything Wrong

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alexion
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Breaking the Rules. Apple Succeeds By Defying 5 Core Valley Principles. Our Bad. Wired Had Some Tips For Apple -- We Were Wrong. Online Extras Leander Kahney vs. Fake Steve Jobs Management Techniques From the Dark Side One Infinite Loop, Apple's street address, is a programming... more

Reviewed by DannyAndNina Mar 19 2008, 09:50am ( 22 reviews ) • wired.com

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Rated by homer001 on Jul 03, 6:55am

Drink poison Kool-Aid?
Rated by 1stRayOfTheSun on Jun 25, 3:28am

At times, Apple's secrecy approaches paranoia. Talking to outsiders is forbidden; employees are warned against telling their families what they are working on. (Phil Schiller, Apple's marketing chief, once told Fortune magazine he couldn't share the release date of a new iPod with his own son.)
Rated by etorsten on Jun 24 2008, 1:06pm

Long Wired-story about Apple and the unique way in which this company is functioning, e.g. with control and visions
Rated by sakuro204 on Mar 27 2008, 12:38pm

Steve Jobs proves being an asshole works.
Rated by ampafi on Mar 24 2008, 5:06pm

Great piece on evil, not poison Apple
Rated by irskep on Mar 20 2008, 8:16am

Overall a horrible analysis. I agree with John Gruber's analysis of this piece.
Rated by parvez on Mar 20 2008, 4:19am

Cool - do everything wrong and succeed!
Rated by ahvostik on Mar 19 2008, 3:06pm

I love this article, it's amazing. Very well written and in depth.
Rated by monica-ionita on Mar 19 2008, 1:52pm

Brilliant article on Apple and Steve Jobs' strategy

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