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From the page: How Users Read on the Web They don't. People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences. In a recent study John Morkes and I found that 79 percent of our test users always scanned any new page they came across;... more
Reviewed by Teeg Oct 17 2005, 03:24pm ( 117 reviews ) • useit.com
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Reviewed by amateur6 on Oct 15, 8:13am
From the page: "Oct. 1997" Plus, what 11thcup said.
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Rated by 11thcup on Oct 04, 1:13pm
No thanks. I'll take content over scannability.
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Rated by ktymellow on Sep 26, 3:11pm
fascinating
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Rated by JaykGrey on Sep 25, 7:29am
Write for the web.
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Rated by sap-sandwich on Mar 26 2009, 1:31pm
"Our conjecture to explain this finding is that promotional language imposes a cognitive burden on users who have to spend resources on filtering out the hyperbole to get at the facts. When people read a paragraph that starts "Nebraska is filled with internationally recognized attractions," their first reaction is no, it's not, and this thought slows them down and distracts them from using the site. "
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Reviewed by SensenfrauXx on Mar 26 2009, 1:05am
Ah, the inverted pyramid style of writing! Now I finally understand why I feel compelled to skip the final few paragraphs when reading things. It's because most of the time they truly are telling me nothing important at that point.
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Rated by roswellpixie on Mar 14 2009, 4:27am
I scanned it too... And quickly realised.. oh I'm fed up
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Rated by the-mad-hatress on Jan 24 2009, 3:34pm
I scanned it.
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Rated by DealSeekingMom on Jan 05 2009, 9:08am
From the page: "People rarely read Web pages word by word; instead, they scan the page, picking out individual words and sentences."
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Rated by Jeffsback2223 on Dec 08 2008, 10:17pm
I lost interest about a third of the way down, and started scanning the pages for eye catching content...
