close

Discovered in

sidsavara

sidsavara
3,160 Favs

Find other sites about

Related Sites

  • The $300 Million Button

    From the page: "We conducted usability tests with people who needed to buy products from the site. We asked them to bring their shopping lists and we gave them the money to make the purchases. All they needed to do was complete the purchase. We were wrong about the first-time shoppers.... more

    Reviewed by nixande Feb 22 2009, 09:13am ( 11 reviews ) • uie.com

    5,372 views
  • Showing 10 of 11
  • Reviews of the site
  • Join StumbleUpon or login to add a review! default avatar

  • Rated by timlb on May 11 2009, 6:11am

    A great resource if you're considering whether to require registration on an ecommerce site. The example here produced hundreds of thousands in extra revenue by allowing guest checkouts.

  • Rated by nixande on Feb 22 2009, 9:13am

    From the page: "We conducted usability tests with people who needed to buy products from the site. We asked them to bring their shopping lists and we gave them the money to make the purchases. All they needed to do was complete the purchase. We were wrong about the first-time shoppers. They did mind registering. They resented having to register when they encountered the page. As one shopper told us, "I'm not here to enter into a relationship. I just want to buy something.""

  • Rated by monofsu on Feb 20 2009, 3:18pm

    WOW, quite eye opening!!

  • Rated by hannahFan2 on Feb 20 2009, 1:12pm

    From the page: "The designers fixed the problem simply. They took away the Register button. In its place, they put a Continue button with a simple message: "You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster, you can create an account during checkout." The results: The number of customers purchasing went up by 45%. The extra purchases resulted in an extra $15 million the first month. For the first year, the site saw an additional $300,000,000."

  • Rated by jaypeak on Feb 09 2009, 8:46pm

    I have a button that needs fixing too

  • Rated by SuperFreak69 on Jan 31 2009, 5:59pm

    "How Changing a Button Increased a Site's Annual Revenues by $300 Million" Just sounds like bs right off the bat.

  • Rated by DaveSTUD on Jan 16 2009, 11:13am

    Wow, we really have no idea what we are doing on the web, do we?

  • Rated by esoos on Jan 15 2009, 6:52am

    Great user interface advice.

  • Rated by DumbLittleMan on Jan 15 2009, 4:56am

    From the page: "They took away the Register button. In its place, they put a Continue button with a simple message: "You do not need to create an account to make purchases on our site. Simply click Continue to proceed to checkout. To make your future purchases even faster, you can create an account during checkout.""

  • Rated by sidsavara on Jan 14 2009, 3:54pm

    The form, intended to make shopping easier, turned out to only help a small percentage of the customers who encountered it. (Even many of those customers weren't helped, since it took just as much effort to update any incorrect information, such as changed addresses or new credit cards.) Instead, the form just prevented sales - a lot of sales.