"Scent trumps accuracy" is one of the main points in this article on designing good search results pages.
If the searcher sees their trigger words plus sufficient information to allow them to choose between the results on the basis of the needs they have in mind ('scent') then t...
From the page: "Search results don't have to bring you directly to the final page. They just have to bring you to a page with even better information scent than the page you just had."
"Scent trumps accuracy" is one of the main points in this article on designing good search results pages.
If the searcher sees their trigger words plus sufficient information to allow them to choose between the results on the basis of the needs they have in mind ('scent') then they will click in to get the detail they need.
