1 Reviews
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 mrsskower rated 36 months ago- From the page: "Rarely has beauty been an end in itself," wrote Paul Rand in Paul Rand: A Designer's Art. And it is equally mistaken to treat ugliness as an end result in itself. Ugliness is valid, even refreshing, when it is key to an indigenous language representing alternative ideas and cultures. The problem with the cult of ugly graphic design emanating from the major design academies and their alumni is that it has so quickly become a style that appeals to anyone without the intelligence, discipline or good sense to make something more interesting out of it."
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