Website review: Kill Your Television-Jerry Mander
loopsythedork discovered this in Television
•7 reviews since Feb 9, 2006
tv
•turnoffyourtv.com/reviews/Jerry.Mander.html
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Reviews of this website
IamJacksSN09 rated 20 months ago- See: http://www.amazon.com/Amusing-Ourselves-Death-Discourse-Business/dp/0140094385 "This species has amused itself to death" Roger Waters
- judefa rated 20 months ago
- From the page: "Television is advertising. It is a medium whose purpose is to sell, to promote capitalism. In 1977, Jerry Mander, a former advertising executive in San Francisco, published Four Arguments For The Elimination Of Television. In the book, Mander reveals how the television networks and advertisers use this pervasive video medium for sales. Four Arguments talks about a lot more than just advertising. Mander attacks not only the contents of the television images, but the effects television has on the human mind and body. His discussion includes: The induction of alpha waves, a hypnotizing effect that a motionless mind enters. How viewers often regard what they see on television as real even though the programs are filled with quick camera switches, rapid image movement, computer generated objects, computer generated morphing and other technical events. The placement of artificial images into our mind's eye. And the effects that large amounts of television viewing have on children and the onset of attention deficit disorder. However, at the heart of Mander's arguments, lies advertising. In the words of writer Charles Bukowski: "[America is] not a free country -- everything is bought and sold and owned.""
- DustyCorners rated 27 months ago
- One of several very good books by Jerry Mander.
- Inez rated 28 months ago
- via OliviaB
- ZimZalabim rated 28 months ago
- Review of Jerry Mander's Four Arguments For The Elimination Of Television "Winston turned a switch and the voice sank somewhat, though the words were still distinguishable. The instrument (the telescreen, it was called) could be dimmed, but there was no way of shutting it off completely . . . Winston kept his back turned to the telescreen." - from 1984 by George Orwell [ftp] Mander published 'Four Arguments...' almost twenty years ago. I believe his main theme then (and the one I hope you are getting from this essay), is that advertisers and networks don't want the viewers to think. They want them to just be good consumers and spend money on their products. Television programs, commercials, news reports and talk shows are all designed toward blind acceptance by the viewer. Because, after all, if you see it with your own eyes, it must be true. It must be real. Flashing images on the video screen. Reality inside a box. Mander says "Television inhibits your ability to think, but it does not lead to freedom of mind, relaxation or renewal. It leads to a more exhausted mind. You may have time out from prior obsessive thought patterns, but that's as far as television goes. "The mind is never empty, the mind is filled. What's worse, it is filled with someone else's obsessive thoughts and images." Why do you think they call it programming?
