No Brand: The Zen of Living | The Thinking Blog ~ Knowledge Grows When Shared!

Is the ultimate brand, no brand at all? It may seem strange, but in this world of pervasive advertising and relentless globalization a quiet movement is underway that rejects distinctive branding in favor of pure, unadulterated design. In Sweden, there is IKEA. In Canada, No Frills. In Japan... more

Reviewed by lekahe Jul 16 2008, 11:52am ( 22 reviews ) • thethinkingblog.com

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Rated by marketmou on Sep 10 2008, 8:03pm

Hmm. Here's food for thought. Are we to just jettison brands right and left?
Rated by domfosnz on Jul 16 2008, 5:53pm

Can no brand be the most fashionable?
Rated by lekahe on Jul 16 2008, 11:52am

Is the ultimate brand, no brand at all? It may seem strange, but in this world of pervasive advertising and relentless globalization a quiet movement is underway that rejects distinctive branding in favor of pure, unadulterated design. In Sweden, there is IKEA. In Canada, No Frills. In Japan there is Muji. What these three companies have in common is, outwardly at least, a single "no brand" for all the products they sell. Surely they are brands themselves. However, at the end of the day, the product comes first and foremost.
Rated by FitQueenB on Jul 15 2008, 2:01pm

Love the band-less aspect of Muji, this is pretty cool, will need to check this out in more detail, fits my taste too.
Rated by onaridge on Jul 14 2008, 10:23am

Who needs frills?
Rated by individualathome on Jul 14 2008, 4:33am

Brandless!!! yeahye. no logos too.
Rated by aussiecynic on Jul 13 2008, 6:22pm

finally no kids nagging for this brand or that...
Rated by dreamering on Jul 13 2008, 9:25am

Who can compete with "no brand?"

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