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From the page: "Before becoming a social media champion consider becoming, if you're not already, a brand champion first. Doing so just might create the brand pride necessary to get employees to understand, embrace and champion social media initiatives."
Reviewed by Teeg Jul 31 2008, 06:17am ( 1 review ) • theharteofmarketing.com
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Rated by Teeg on Jul 31 2008, 6:17am
From the page: "Before becoming a social media champion consider becoming, if you're not already, a brand champion first. Doing so just might create the brand pride necessary to get employees to understand, embrace and champion social media initiatives."
