Succesful Viral Marketing Case Study: Weezers "Pork and Beans" Music Video » Techipedia

"In one of the most brilliant marketing moves of all time from a social media perspective, alternative rock band Weezer created an awesome video for their new single, "Pork and Beans," using internet superstars from a handful of successful YouTube videos."

Reviewed by fastfastlane May 28 2008, 06:29am ( 13 reviews ) • techipedia.com

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Rated by Lloydblogger on Mar 14 2009, 9:08am

This is brilliant
Rated by creativeusername on Jun 11 2008, 11:32am

man, I love this.
Rated by hifisamurai on Jun 11 2008, 10:20am

Weezer "gets" the Internet. A revolutionary video that should change the way you think about your marketing approach
Rated by Nar00W on Jun 07 2008, 1:48am

Yes they did get it EXACTLY right, this video has been viewed i dno how many time by now. Please stop reposting it, we've ALL seen it by now.
Reviewed by LauZaIM on Jun 05 2008, 3:43pm

HEY! Now I can wear me green Weezer shirt and people will know who they are lol!
Rated by davewill on Jun 05 2008, 1:03pm

Cool video, stupid site.
Rated by F3nr1L on Jun 05 2008, 11:06am

Last time I listened to Weezer I thought "Wow, this is terrible." Now I see this and I think I've found an idol to worship to.
Reviewed by Dakam on Jun 03 2008, 12:09am

Weezer has won the internet.

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