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  • Rated by ArwenTaylor on Apr 14 2009, 8:08pm

    This is interesting article. The world is evolving and everything within it. In order to keep selling your products and services, the way you advertise them will need to evolve as well. Basically reputation and authority will be most important not how many times your ads are flashed in a customer's face.

  • Rated by cherejimonica on Apr 09 2009, 5:19am

    I'm one of those consumers who abhors advertisements on the net. If I had enjoyed advertisements or took them seriously, I would have kept the boob tube I gave away to a couple who just got together.

  • Rated by CarriBugbee on Apr 08 2009, 8:45pm

    Good info from an academic about why Internet advertising doesn't (sometimes) work. I don't think we can say it's a complete failure, but we definitely need new marketing models.

  • Rated by rachelmsearching on Apr 03 2009, 10:41pm

    I don't agree with the thesis (he neglects both the concepts of direct response online marketing, which will always be funded, and the still existing disparity between the dollars spent online and consumer time spent online), but think there are definitely some interesting concepts here.

  • Rated by peteradapp on Mar 27 2009, 4:45pm

    hehe... Unfortunately this is not true... Otherwise, there would not be people making millions off of it. In fact, the major networks are only making more money, even in economic depression...

  • Rated by pjg2000 on Mar 24 2009, 3:58pm

    From the page: "Advertising will fail for three reasons: Consumers do not trust advertising. Consumers do not want to view advertising. Consumers do not need advertising."

  • Rated by mollermarketing on Mar 24 2009, 8:41am

    interesting thoughts on ad sales online.

  • Rated by onreact-com on Mar 23 2009, 2:15am

    "One newspaper after another is going out of business across the United States, and the ad revenues of traditional print media, even of highly respected magazines, is declining. The ultimate failure of broadcast media advertising is likewise becoming clear."

  • Rated by saboma on Mar 22 2009, 3:04pm

    I'm one of those consumers who abhors advertisements on the net. If I had enjoyed advertisements or took them seriously, I would have kept the boob tube I gave away to a couple who just got together.

  • Rated by earthwormken on Mar 22 2009, 2:41pm

    Yes, Like we really want more junk mail to clog up our lives and internet connections.