The Marketing of Unmarketing, A History and Primer | Social Media Explorer

davidfinch

davidfinch
2,465 Favs

A great look at the history of marketing and how it has changed with the social web as well as a look at moving forward.

Reviewed by kp2575 Feb 25 2009, 10:10am ( 8 reviews ) • socialmediaexplorer.com

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Rated by Bennyinny on Feb 26 2009, 6:28am

When people ask me the difference in marketing today versus marketing 10 years ago, I normally say something like this:
Rated by Kaskin on Feb 26 2009, 2:17am

I really find it difficult explaining what Social Media is all about - this is a great explanation which covers everything.
Rated by crypticquill on Feb 25 2009, 11:00am

I love the way he explains the difference in marketing today versus marketing 10 years ago.
Rated by MirandaMarquit on Feb 25 2009, 10:33am

Things are changing for marketing.
Rated by kp2575 on Feb 25 2009, 10:10am

A great look at the history of marketing and how it has changed with the social web as well as a look at moving forward.
Rated by davidfinch on Feb 25 2009, 10:06am

Social media marketing, that of conversations from brand to consumer, consumer to brand and consumer to consumer, is counter-intuitive to the one-way channels of marketing old.

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