What Is The ROI For Social Media? | Social Media Explorer

JasonFalls

An interesting article with illustrates the difficulties in attempting to calculate ROI from social media involvement; namely, the difficulties stem from an attempt to measure qualitative data using quantitative scales. The overall importance of the conversation is highlighted, which I agree... more

Reviewed by TheLovableRogue Oct 28 2008, 11:51pm ( 3 reviews ) • socialmediaexplorer.com

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Rated by jPrufrock on Oct 29 2008, 9:39am

how quantifiable is roi data about social media?
Rated by TheLovableRogue on Oct 28 2008, 11:51pm

An interesting article with illustrates the difficulties in attempting to calculate ROI from social media involvement; namely, the difficulties stem from an attempt to measure qualitative data using quantitative scales. The overall importance of the conversation is highlighted, which I agree with entirely. It may be slightly more difficult to convince a sceptical CEO of thies though... An insightful read.
Rated by JasonFalls on Oct 28 2008, 4:45am

Determining the value of ROI in social media is flawed because human interaction isn't quantifiable.

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