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  • What Apple Can Teach You About Marketing | SmallFuel Marketing

    Lessons for the masters of brand loyalty - It's important to be pretty / People like big photos / Keep your message simple / Let your fans do the selling / Let the media do the talking / Create a unique customer experience / Get a charismatic figurehead / Stay one step ahead.

    Reviewed by Babs05 Jan 15 2008, 08:46am ( 19 reviews ) • smallfuel.com

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  • Rated by annajyu on Dec 21, 10:17pm

    awesome

  • Reviewed by mrmotinjo on Dec 28 2008, 8:08am

    Apple's marketing branch helps the giant sell closed-source, non-customizable, semi-functional, over-priced but candy-white-pretty stuff, and they're doing their job amazingly well.

  • Rated by Steve-HannisdalX on Aug 19 2008, 9:22pm

    Good points on apple marketing

  • Rated by gsun83 on Feb 14 2008, 8:18am

    Good overview of Apple's marketing techniques which touch on a lot of points on anti-marketing actually.

  • Rated by Babs05 on Jan 15 2008, 8:46am

    Lessons for the masters of brand loyalty - It's important to be pretty / People like big photos / Keep your message simple / Let your fans do the selling / Let the media do the talking / Create a unique customer experience / Get a charismatic figurehead / Stay one step ahead.

  • Rated by IanAR on Jan 15 2008, 7:33am

    Lessons for the masters of brand loyalty - It's important to be pretty / People like big photos / Keep your message simple / Let your fans do the selling / Let the media do the talking / Create a unique customer experience / Get a charismatic figurehead / Stay one step ahead.

  • Rated by galloog1 on Jan 14 2008, 10:32pm

    I am probably the only Microsoft fan out there right now, but the marketing is what makes Apple succeed. It is good to have good competition in the capitalist society we live in.

  • Rated by blogdir on Jan 10 2008, 7:11am

    From the page: "Apple rocks at marketingâ€"I think that's something fanboys and haters can both agree with. From building an incredible amount of buzz, to driving fans out to buy products, to keeping repeat customers for life, they really have their act together."

  • Rated by Livtay on Jan 10 2008, 2:02am

    Marketing tips