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COOPERATIVE EFFORT / Many designers have proved more successful for...

ladieswholaunch rated 10 months ago
Ladies Who Launch SF Incubator Jennifer Lynne, founder and designer of Porcelynne Designer Collective www.porcelynne.com, opened her boutique in 2006. She recently converted it into a co-op to help with the expenses -- and allow her to keep the shop open (she had given up her apartment and was slee...

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FashionMista rated 10 months ago
This was a fantastic article about how a boutique owner who was losing money on her shop (and sleeping in the back), re-invented herself.
ladieswholaunch rated 10 months ago
Ladies Who Launch SF Incubator Jennifer Lynne, founder and designer of Porcelynne Designer Collective www.porcelynne.com, opened her boutique in 2006. She recently converted it into a co-op to help with the expenses -- and allow her to keep the shop open (she had given up her apartment and was sleeping in the boutique). The article is a tell-all on how she turned a money pit into a profit in just a few short months by instituting a co-op business model, which is not often seen in the fashion industry.