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This type of advertising could convert even better for search if the placements are well targeted. From the page: "The Inside AdWords blog announced two changes to site targeting yesterday: placement targeting (targeting precise subsections of websites) and CPC bidding for placement... more
Reviewed by flyingrose Nov 11 2007, 08:01pm ( 1 review ) • seroundtable.com
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Rated by flyingrose on Nov 11 2007, 8:01pm
This type of advertising could convert even better for search if the placements are well targeted. From the page: "The Inside AdWords blog announced two changes to site targeting yesterday: placement targeting (targeting precise subsections of websites) and CPC bidding for placement targeting. A few questions popped up on forums about the changes this will bring, and AdWordsAdvisor chimed in with a few responses: The goal, for example, is that the Google AdWords team is trying to make it simpler for advertisers to "target specific, quality sites and pay per click.""
