Website review: The Future of Selling Media Online ...

moojj moojj discovered this in Marketing 3 reviews since Mar 17, 2008
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moojj discovered 4 months ago
The Future of Selling Media Online - Free then Pay for Popular Content »

Select Distribution I recently mentioned the Sigur Rós Hiema video, which was featured on the YouTube homepage for a day and probably got about a million pageviews. An SEO Book reader named Satish discovered that after the video built up a lot of viral media and link exposure the video [...] Click here for more »


AbleReach rated 4 months ago
From the page: "Word of Mouth is the Best Long-term Marketing Strategy The free then paid model encourages the creation of remarkable content and ensures artists and authors are paid a fair market value for their best work. And it offers a profound business model strategy because as markets saturate marketing gets more expensive and attention gets more scarce - the easiest way to do marketing is just make it easy to use, consume, and share - and rely on word of mouth to do the marketing."
SEPTom rated 4 months ago
From the page: "a future media pricing system will allow publishers to offer free video for the first X views and then the videos are turned to private / members only / payment required after they get a certain number of views. All the free views build the perceived social value, while being easy to market since the content is originally free."
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