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Let's face it, no one likes to hear "bad" things about themselves. It's never more true when you have a corporate PR or Marketing department who's only job is to "spin". But negative thoughts, comments and situations are a given whenever a company enters into... more
Reviewed by storyspinner May 12 2009, 09:38am ( 1 review ) • searchmarketinggurus.com
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Rated by storyspinner on May 12 2009, 9:38am
Let's face it, no one likes to hear "bad" things about themselves. It's never more true when you have a corporate PR or Marketing department who's only job is to "spin". But negative thoughts, comments and situations are a given whenever a company enters into the public spectrum. There is always a detractor somewhere. This is why companies who are entering into the social media space really need to be prepared to accept the love as well as the "non-love" with their brand, products or services.
