Website review: Pay Per Click Management (PPC Manag...
DVOLA discovered this in Business
•1 reviews since May 13, 2008
business
•searchlaboratory.com/articles/stats.htm
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DVOLA discovered 2 months ago- From the page: "Leaving it to Chance on Pay Per Click is the Best Approach by Far! Or is it ...? The simple answer is no. Search behaviour and the performance of your campaign can be modelled mathematically using probability theory to make informed decisions that will maximise your profit. Google supplies you with figures which can help you to optimize your campaign, but the interpretation of these figures can be a daunting task causing most people to simply guess. By doing the analysis properly you can almost completely eliminate the guess work and make correct decisions based around science rather than chance."
