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Contrary to conventional wisdom, it is not always advantageous to engage in thorough conscious deliberation before choosing. On the basis of recent insights into the characteristics of conscious and unconscious thought, we tested the hypothesis that simpl
Reviewed by lupercalicVision Feb 25 2006, 12:56am ( 1 review ) • sciencemag.org
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Rated by lupercalicVision on Feb 25 2006, 12:56am
Contrary to conventional wisdom, it is not always advantageous to engage in thorough conscious deliberation before choosing. On the basis of recent insights into the characteristics of conscious and unconscious thought, we tested the hypothesis that simpl
