Website review: Why Things Cost $19.95: Scientific ...
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Reviews of this website
funkykunky rated 3 weeks ago- very interesting...i've always wondered why things aren't priced with rounded numbers
- 3w9sh5o6e7f rated 3 weeks ago
- This is deep ... "Why Things Cost $19.95"
- VladTheAffiliate rated 5 weeks ago
- From the page: "Janiszewski and Uy explain in the February issue of Psychological Science, people appear to create mental measuring sticks that run in increments away from any opening bid, and the size of the increments depends on the opening bid. That is, if we see a $20 toaster, we might wonder whether it is worth $19 or $18 or $21; we are thinking in round numbers. But if the starting point is $19.95, the mental measuring stick would look different. We might still think it is wrongly priced, but in our minds we are thinking about nickels and dimes instead of dollars, so a fair comeback might be $19.75 or $19.50."
