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"Conversation have become commodities but the results of conversations have become the differential. Anyone can "join in the conversation" at a price of zero. Conversational influence has become the market differential that is changing how markets perform. The initial change in... more
Reviewed by tinustuff Mar 30 2009, 03:31am ( 1 review ) • relationship-economy.com
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Rated by tinustuff on Mar 30 2009, 3:31am
"Conversation have become commodities but the results of conversations have become the differential. Anyone can "join in the conversation" at a price of zero. Conversational influence has become the market differential that is changing how markets perform. The initial change in market performance is the reshaping of the advertising and marketing methods, models and metrics. It doesn't matter if your product or service is price driven or quality driven, the experience is the new market maker and breaker." That conversation makes me want to get the ebook in the side bar. If anyone is telling you that the conversation doesn't matter, tell them to read this.
