Website review: Fake TV News: Widespread and Undisc...
jamiet discovered this in Television
•24 reviews since Apr 6, 2006
tv, news, politics
•prwatch.org/fakenews/execsummary
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jamiet discovered 29 months ago- Fake TV News: Widespread and Undisclosed A multimedia report on television newsrooms' use of material provided by PR firms on behalf of paying clients
- raindrop rated 11 months ago
- land of the free
- 911review rated 21 months ago
- Over a ten-month period, the Center for Media and Democracy (CMD) documented television newsrooms' use of 36 video news releases (VNRs)--a small sample of the thousands produced each year. CMD identified 77 television stations, from those in the largest to the smallest markets, that aired these VNRs or related satellite media tours (SMTs) in 98 separate instances, without disclosure to viewers. Collectively, these 77 stations reach more than half of the U.S. population. The VNRs and SMTs whose broadcast CMD documented were produced by three broadcast PR firms for 49 different clients, including General Motors, Intel, Pfizer and Capital One. In each case, these 77 television stations actively disguised the sponsored content to make it appear to be their own reporting. In almost all cases, stations failed to balance the clients' messages with independently-gathered footage or basic journalistic research. More than one-third of the time, stations aired the pre-packaged VNR in its entirety. Report highlights include: KOKH VNR 13 with terror crawl KOKH-25 airs a VNR from Intel * KOKH-25 in Oklahoma City, OK, a FOX station owned by Sinclair, aired six of the VNRs tracked by CMD, making it this report's top repeat offender. Consistently, KOKH-25 failed to provide any disclosure to news audiences. The station also aired five of the six VNRs in their entirety, and kept the publicist's original narration each time.
- DickBeldin rated 25 months ago
- This sounds like one of Hill & Knowlton's schemes. This PR agency (formerly headed by Dick Cheney) is the White House consultant on public relations. In a curious twist, the wife of Joe Lieberman (who recently lost the Democratic nomination for Senator from Connecticut) works there too. That fact suggests explanations for the curious correlation between administration and Lieberman views on Iraq.
- This sounds like one of Hill & Knowlton's schemes. This PR agency (formerly headed by Dick Cheney) is the White House consultant on public relations. In a curious twist, the wife of Joe Lieberman (who recently lost the Democratic nomination for Senator from Connecticut) works there too. That fact suggests explanations for the curious correlation between administration and Lieberman views on Iraq.
- abbynormal92243 rated 25 months ago
- From the page: "In each case, these 77 television stations actively disguised the sponsored content to make it appear to be their own reporting. In almost all cases, stations failed to balance the clients' messages with independently-gathered footage or basic journalistic research." Sorta like retouched photos. Will they be held accountable?
- monpetitchoue rated 27 months ago
- tv is pravda.. kill it.
- voice-of-reason rated 27 months ago
- I don't trust coiffeured tv nesting news pairs at the best of times.
- TheGrubb rated 27 months ago
- Just another reason I hate Television.
- apecat rated 27 months ago
- A very disturbing look into how much PR-trash finds its way into television news in at least America today. How do people without any clue about what critical thinking means handle this sort of quasi-journalism?
- spectrekitty rated 27 months ago
- Looks like a good resource.
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