frontline: the persuaders | PBS

electroteq

This is a fascinating exploration of how marketing and branding seek to leverage psychology to sell us stuff. We may be just as helpless with this information as without, but it's at least good to know how we're being manipulated. Double-plus good!

Reviewed by eeple Nov 22 2004, 02:12pm ( 10 reviews ) • pbs.org

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Reviewed by designdamage on Jul 14, 5:05pm

A cool segment from PBS, very informative marketing and advertising info.
Rated by yoda-of-biz on Mar 05 2009, 9:37am

Awesome segment by frontline - if you're very interested in the world of marketing & persuasion in the age of capitalism, this is tops. Highly recommended!
Rated by leiaxe on Mar 08 2008, 1:24pm

Another outstanding presentation by PBS Frontline! I remember watching this for the first time in an undergraduate marketing class... and you can watch "The Persuaders" in full online.
Rated by needmorecowbell on Nov 27 2004, 2:45pm

Good beginning, laughable middle, deplorable end. I'm sure you can make up your own mind.
Rated by eeple on Nov 22 2004, 2:12pm

This is a fascinating exploration of how marketing and branding seek to leverage psychology to sell us stuff. We may be just as helpless with this information as without, but it's at least good to know how we're being manipulated. Double-plus good!
Rated by electroteq on Nov 09 2004, 7:35pm

new marketing and advertising methods

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