New Tricks: Create a persona for your online news brand | Old Media, New Tricks

Daniel knows what he's talking about here. This should be required reading for all news CEOs - print, broadcast, online, whatever.

Reviewed by AmyVernon Jun 22, 02:06pm ( 12 reviews ) • oldmedianewtricks.com

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Rated by Britney90210 on Aug 17, 10:49pm

Informational.
Rated by yeeaauuh on Jun 23, 1:48pm

Lil John says "Yeeaauuh!"
Rated by jboitnott on Jun 23, 12:45pm

This is some excellent advice on how to leverage social media when helping multiple sites. Good read Daniel.
Reviewed by AustinStatesman on Jun 23, 6:13am

Daniel built @ColonelTribune and is now offering a peek behind the curtains. Great stuff.
Rated by AmyVernon on Jun 22, 2:06pm

Daniel knows what he's talking about here. This should be required reading for all news CEOs - print, broadcast, online, whatever.
Rated by pingpants on Jun 22, 1:52pm

Good basics.
Rated by richdinatlanta on Jun 22, 1:05pm

Very informative and helpful when using social media for business.
Rated by BLoblaw on Jun 22, 11:28am

It really is crucial not to just be a "brand." It's 2009 and we're all sick of brands being stuck in our face ... having an actual persona makes it far more interesting to interact with a corporation.
Rated by philostrato on Jun 22, 11:23am

Great advice.
Rated by mostie on Jun 22, 11:19am

Really helpful post about developing a persona before entering the social web

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