Website review: Apples Tipping Point: Macs for the ...
Someone discovered this in MacOS
•14 reviews since Jan 15, 2005
mac-os, apple, mac
•nixlog.com/apple/apple_tipping_point_lrg.php
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Reviews of this website
KDBaross rated 5 weeks ago- interesting... but three years old
- kdfrawg rated 5 months ago
- All of this may finally be working on me...
- tamar rated 5 months ago
- Apple's Tipping Point: Macs For The Masses The Sweet Spot. Until January 2005, Apple had no iPod or PC products that served the mass market. With the launch of iPod Shuffle and Mac mini they have finally converged two product paths with the mass market in mind. This will not only drive more iPod sales (via the Shuffle), but also fulfill the promised "halo" effect of the iPod products as PC users jump to the Mac mini. Over the course of 2005, Apple will continue to dominate and grow its MP3 player market share, while steadily growing its PC business through the Mac mini. As with the original iPod, the Mac mini could build slow, but serious momentum in the market place. Within a one to two year timeframe, the Mac mini could bring Apple to a tipping point in which a combination of factors create strong double digit market share in the mass-PC market, as Windows-based PC's continue to suffer from viruses and adware and users are drawn to the elegant and affordable simplicity of the Mac mini.
- trench55 rated 14 months ago
- This chart is ok but I see the company going down a re-branding strategy of pure luxury products - only~!
- motoware rated 17 months ago
- Good chart.
- altfthirteen rated 21 months ago
- how the mac took us all........
- 1femme rated 26 months ago
- Nice ipod
- spindlewine rated 28 months ago
- I wonder how windows operating on macs affects this strategy? I'd say it confirms mac's draw to the masses.
- Gypsii rated 28 months ago
- "We could very well be witnessing the early fruits of a five to ten year business strategy from Apple that has been in the works since the first iPod. If it works -- Apple will go down in history as a company that patiently built its brand equity through high-quality products and design -- and then, when the time was right and audience the largest, brought their superior computing experience to the masses. -- Paul Nixon"
