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I got a press release yesterday that made me laugh. Not since I received a press release about an organic bottled water company that celebrates their water one PET bottle at a time (read my thoughts on that, here), have I marveled at the stupidity of a marketing department's targeted... more
Reviewed by sheaman42 Jul 10, 09:06pm ( 2 reviews ) • mnn.com
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Rated by sheaman42 on Jul 10, 9:06pm
I got a press release yesterday that made me laugh. Not since I received a press release about an organic bottled water company that celebrates their water one PET bottle at a time (read my thoughts on that, here), have I marveled at the stupidity of a marketing department's targeted choices. By now, you've heard the term greenwashing, right? Basically, it's a spin on the term whitewashing - trying to make something seem better, more positive, and shinier than it really is. Greenwashing is trying to make something look greener than it is. Domino's sent out a press release yesterday about "an environmentally friendly" way they are advertising called GreenGraffiti. It seems to me this entire campaign is a textbook definition of greenwashing - literally.
