close
  • Media Matters: PETA's knack for buzz | MNN - Mother Nature Network

    From the page: "A willingness to offend potential allies -- feminists, environmentalists, even concentration camp survivors -- in service of the cause can backfire. But at least in PETA's case, it's sharpened the message and pushed the movement forward."The lesson is... more

    Reviewed by titansix Jun 29, 11:28am ( 1 review ) mnn.com

  • 1 review
  • Reviews of the site
  • Join StumbleUpon or login to add a review! default avatar
  • Rated by titansix on Jun 29, 11:28am

    From the page: "A willingness to offend potential allies -- feminists, environmentalists, even concentration camp survivors -- in service of the cause can backfire. But at least in PETA's case, it's sharpened the message and pushed the movement forward."The lesson is don't be afraid to be criticized. Stick to your principles," Newkirk advises. "This is America, no one is going to pull your fingers out. They may say nasty things about you. They may not send you their 15 dollars. But at least they'll hear what you tell them.""