The question is an ongoing architect's dilemma; is a client's political, ethical, religious and/or environmental affiliation important? The Yellow Pages is a case-in-point. The treehouse project is part of a large-scale marketing effort by Yellow Pages to promote their services. The campai... more
Beatiful, but A Minus said this and I agree.
I'm glad this article actually stops to examine the implications of a green project built for none other than The Yellow Pages as a marketing stunt. This seems to be a prime example of greenwashing.
I'm glad this article actually stops to examine the implications of a green project built for none other than The Yellow Pages as a marketing stunt. This seems to be a prime example of greenwashing.
