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  • Marketing Is About Communication, Not Self-Promotion | WebGeek

    It's kind of funny but as Scott points out, to be an effective marketer you need to learn to communicate which means you'll have to be quiet to hear your customers. Quiet is not likely the first thing you'd think of when the word marketer is mentioned. Anyway, Scott best point was... more

    Reviewed by SmallBizAnswers May 08 2008, 05:31pm ( 13 reviews ) • hybrid6.com

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  • Rated by vangogh99 on May 09 2008, 12:03am

    This is how marketing should be done. Find out what your audience wants and give it to them.

  • Rated by SmallBizAnswers on May 08 2008, 5:31pm

    It's kind of funny but as Scott points out, to be an effective marketer you need to learn to communicate which means you'll have to be quiet to hear your customers. Quiet is not likely the first thing you'd think of when the word marketer is mentioned. Anyway, Scott best point was this: "By reaching out to the target audience and focusing on building relationships with customers/clients, businesses will start to build some goodwill, and this can last much longer than any marketing campaign."

  • Rated by bamafun on May 08 2008, 4:12pm

    Great post about self promotion, marketing and communicating with your target audience

  • Rated by SiteMost on May 08 2008, 2:49pm

    I am blown away by how many companies and marketing teams still don't get that marketing is all about communication instead of pushing the 'hard sell'

  • Rated by queenmoweeny on May 08 2008, 1:51pm

    I see many people in the social world who don't understand what Marketing is and how it should work

  • Rated by AbleReach on May 08 2008, 12:43pm

    They're singing my song. Marketing is about communication, about meeting needs. Brochure sites need to get this.

  • Rated by blogs4God on May 08 2008, 12:28pm

    A good article, but I could have done the same in one sentence: "Before you can get out of a prospect what you want out of them them, you need to answer their all important question 'what's in it for me?'" Bottom line, if you can't show them the value proposition on what you're pitching, then you're merely throwing bucks into the wind.

  • Rated by anglemona on May 08 2008, 11:41am

    Marketing is about communicating with your target audience -- it's not about trying to push your products/services on consumers until they give in and make a purchase.

  • Rated by SEPTom on May 07 2008, 6:43pm

    Marketing is about communicating with your target audience its not about trying to push your products/services on consumers until they give in and make a purchase.

  • Rated by shifter34 on May 07 2008, 1:55pm

    Excellent advice on the relationship between company and consumer.