Website review: How A Pretty Face Can Push Visitors...
ankeshkothari discovered this in Marketing
•19 reviews since Oct 8, 2007
marketing, advertising
•grokdotcom.com/2007/10/02/how-a-pretty-face-c...
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Reviews of this website
ankeshkothari discovered 10 months ago- Excellent article on what kind of photos of people to use in your marketing material!
- Tangentspund rated 9 months ago
- Interesting article. "Next time you choose a face to appear on the web or in an ad, consider where it draws the beholder's eyes. Ask yourself whether the image draws attention away from your persuasive message."
- johnfurst rated 9 months ago
- Very interesting result.
- flyingrose rated 10 months ago
- Eye-tracking study regarding what images to use in advertising. From the page: "Next time you choose a face to appear on the web or in an ad, consider where it draws the beholder's eyes. Ask yourself whether the image draws attention away from your persuasive message. P.S. This is for my friends who like to test everything. I have a couple of questions: When testing pictures, do you currently break down the variables in the image? If so, were you aware of using the directional focus of a model's eyes as a variable?"
- crowlion rated 10 months ago
- This is a very clever article about the effects of pretty faces in advertising. Some faces will actually turn potential customers away from a product. Heat sensor pictures on this site tell the story.
- Livtay rated 10 months ago
- nice article, useful tips for marketers who deal with websites!
- Robwagoner rated 10 months ago
- Great Info
- LisaMcClure rated 10 months ago
- So interesting
- AndyBeard rated 10 months ago
- From the page: "Next time you choose a face to appear on the web or in an ad, consider where it draws the beholder's eyes. Ask yourself whether the image draws attention away from your persuasive message."
- hstokols rated 10 months ago
- so interesting! i never realized the large affects such a slight modification can have. it really is true, the model looking at the product made me look towards the product, whereas the model looking straight at me made me look right back at her, not the product.
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