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 avmoor rated 4 months ago - In the annals of reducing the issue of surviving toxicity in this century to a Pollyanna Pollution ad this ranks at the summit.
From the page:
"One complaint that's become more and more common over the last few years is that of greenwashing. British consumers have been vocal in the...
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2 Reviews
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- avmoor rated 4 months ago
- In the annals of reducing the issue of surviving toxicity in this century to a Pollyanna Pollution ad this ranks at the summit.
From the page:
"One complaint that's become more and more common over the last few years is that of greenwashing. British consumers have been vocal in their protests against advertisements they see as misleading, particularly when it comes to companies overdoing, or just plain misrepresenting their green credentials.
Unlike ad watchdogs in the US, the ASA has the power to act on these complaints, and frequently does. One of its more well known recent complaint cases was against Shell Oil.
Last year, the ASA received hundreds of complaints in a short period about an ad featuring smokestacks. A group of happy, 60s style flower-power flowers were flying out of the smokestacks towards a funky fonted caption reminding viewers, "Don't throw anything away, there is no away."
The silly pseudo-eco message doesn't end there however. In some of the most mindblowingly obvious greenwashing ever, Shell goes on to state that it actually uses all its carbon dioxide emissions to, get this, help grow flowers.
I kid you not. Shell says that it recycles all its emissions by pumping them into greenhouses, where pretty flowers can grow. Oh, and it also builds buildings with its sulfur dioxide emissions. Apparently they turn those into concrete. Or apparently not.
This little ad inspired two different countries to ban it. Royal Dutch Shell's home country of the Netherlands banned the ad first for its misleading content, followed shortly thereafter by the British Ad Standards Agency. If there were advertising awards for greenwashing, Shell would be a sure contender for the gold. "
- rtknox00 rated 4 months ago
- From the page: "Sometimes we all need to give thanks to the British. (And the Dutch, turns out.)"
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