Website review: In-game ads not very effective, say...
Someone discovered this in Video Games
•1 reviews since May 27, 2008
video-games
•gamesindustry.biz/articles/in-game-ads-not-ve...
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DannyAndNina rated 3 months ago- Wild Tangent founder and CEO Alex St John is no longer a believer in in-game advertising.
"I think a lot of the perception out there - the rest of the state of the market - thinks the advertising opportunity is in in-game advertising," he said during the annual Wedbush Morgan Securities Management Access Conference.
"And in-game advertising - Wild Tangent has patents on it, we did it very early on, we have a lot of in game ads, we sell them - is not a very effective way because you've got to plumb the game, you've got an unproven method of measuring the value of that ad, that unit is not trackable..."
In retrospect, St John says that it is a huge mistake to ever interrupt a game while somebody is playing it. He is no longer thinks injecting ads into console games is a "bright idea or where the market opportunity is."
- Wild Tangent founder and CEO Alex St John is no longer a believer in in-game advertising.
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