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 Briggy rated 26 months ago - From the page: "Big Pharmas spends $60bn a year on drug PR - July 06
A report issued by Consumers International last month entitled Branding the Cure has slated the pharmaceutical industry for putting the maximization of profit before people's health (no big surprise here). Based on an in...
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2 Reviews
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- Briggy rated 26 months ago
- From the page: "Big Pharmas spends $60bn a year on drug PR - July 06
A report issued by Consumers International last month entitled Branding the Cure has slated the pharmaceutical industry for putting the maximization of profit before people's health (no big surprise here). Based on an in depth study of 20 of the world's largest drug companies, the report criticises the $60bn spent annually by the industry on drug promotion, and accuses these companies of creating illnesses and using kickbacks, cartels, infiltrating patent groups, universities and chatrooms in an effort to maximize their profits %u2014 a cunning way to bypass the ban on advertising direct to the public We have seen a lot of this in the media recently with newspapers whipping up outrage at the refusal of health services to give the latest drug solutions to seriously ill patients on grounds of cost or medical evidence. In this way, patients are being manipulated by the pharmaceutical industry into acting as their PR agents. These companies also use specialist PR consultancies that groom health professionals to become 'key opinion leaders' and to promote their products through their work, and over half of them have been implicated in anti-competitive strategies including cartels, fraudulent patent manoeuvres, improper discounts, price hikes, payments to competitors for not challenging patents, and the restriction of supply to keep prices high. The report also questions the practice of the pharmaceutical industry funding scientific studies, a clear conflict of interest and one that has been shown to favourably manipulate the results. [Source: The Ecologist]"
- zmagicbean rated 43 months ago
- bold and disturbing news
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