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 innovatorAU rated 12 months ago- From the page: "Anti-Marketing Buzz: Radiohead and the Free Model
New album releases from major label bands or artists are often surrounded by a huge company orchestrated marketing campaign; Talk show performances, media interviews, new touring schedules, store autograph sessions and ad spre...
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9 Reviews
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- innovatorAU rated 12 months ago
- From the page: "Anti-Marketing Buzz: Radiohead and the Free Model
New album releases from major label bands or artists are often surrounded by a huge company orchestrated marketing campaign; Talk show performances, media interviews, new touring schedules, store autograph sessions and ad spreads in relevant traditional and online publications.
Why not just let your fans do all the talking? Distributing a much anticipated music album online and not setting a fixed price (â€oeIts up to you”) is a gesture that generates buzz. Itâ€s flippant. Itâ€s casual. Itâ€s a me-and-you relationship."
Interesting model. Efficient markets?
Christopher
- balootmx rated 13 months ago
- i love this radiohead.. since im 19years old..
- Cuquito rated 13 months ago
- about marketing side of radiohead s new online album
- tanyc01 rated 13 months ago
- A good strategy and will work well for a band with strong fanbase. However as the article stated inadvertently most music will be profit driven and while it could be possible, it will be a long time yet before the traditional model could be broken.
- dwweb rated 13 months ago
- From the page: "Radiohead is offering the entire album in through their website and fans can pay whatever amount they want to digitally download it.
This donation-style system is significant because of Radioheadâ€s reputation and the size of their fanbase, which easily reaches into the millions globally."
- robwatts rated 13 months ago
- Read it pahlease, the rest is outstanding, I care too much it's making me feel ill...ahem, just read it, it's really very good, like a detuned radio :D
- onreact-com rated 13 months ago
- How a great band breaks free from the music industry and offers a new record online for a donation: Radiohead's new album.
- Khook20 rated 13 months ago
- Sometimes giving is a great way to get...but how will it change the music industry as we know it?
- ankeshkothari rated 13 months ago
- "Radiohead is offering the entire album in through their website and fans can pay whatever amount they want to digitally download it."
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