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 roslyn217 rated 3 months ago - Shows how gullible we are. Shoot, I loved that golden drop of retsyn!
Real Ingredients or Real Bull?
By: Brie Cadman (View Profile)
Marketers often have to come up with creative ways to gain a competitive advantage and sell T.S.O.C.--the same old crap. This requires repackaging common ingre...
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10 Reviews
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- ireneleslie rated 6 weeks ago
- We get so caught up by marketing. We think if the product has the word natural in it that makes it better; even arsenic is natural
- Emmers rated 3 months ago
- I always knew these were bullshit, finally, someone has exposed the pseudoscience lies of way too many companies...
- roslyn217 rated 3 months ago
- Shows how gullible we are. Shoot, I loved that golden drop of retsyn!
Real Ingredients or Real Bull?
By: Brie Cadman (View Profile)
Marketers often have to come up with creative ways to gain a competitive advantage and sell T.S.O.C.--the same old crap. This requires repackaging common ingredients and giving them new (and newly trademarked) names and identities. Are they insulting our intelligence with their duplicity or does this type of marketing really work? If you've purchased the following products, you may have to side with the latter.
Bifidus Regularis and Bifidus Immunis
Probiotics are the new the cure-all craze. If you believe some food labels, they can solve everything from bad digestion to acne to obesity to a bad attitude. To help further their health claims, the marketing team at Dannon, which makes Activia, took things a step further. Banking on the power of suggestion, they came up with new names for two strains of bacteria found in their yogurt: bifidus regularis, which supposedly helps regulate your digestive system and L. casei immunitas, which, you guessed it, supposedly strengthens your immune system. Probiotics may have some benefits, but most yogurts contain them--the reason why there is a class action lawsuit accusing Dannon of a false advertising campaign promoting the benefits of their yogurt over others. The suit charges that the claims merely convince consumers to pay more. But how else would the marketing team get paid?
Certs--with Retsyn®
With all the fuss Certs made about its fabulously unique ingredient--Retsyn--which none of the other lowly breath mints contain, one would assume it was damn worth it. But alas, a few investigative clicks yields an ingredient list for Retsyn that is less spectacular and more mundane: copper gluconate (the green specks), hydrogenated cottonseed oil, and flavoring. There is no such chemical as Retsyn--it's a mere conglomerate of every day ingredients.
- shadowpool rated 4 months ago
- LOL. Low carb marathon bar. Hahahahaha! That's wonderful.
- Monkey-Pilot rated 4 months ago
- I was waiting for a low carb or diet energy drink to come out for ages. Didn't think Snickers would beat them to the punch.
- bevcarlson rated 6 months ago
- I agree, this is too funny. "If it sounds too good to be true, it usually is! B
- samjsan rated 6 months ago
- From the page: "Marketers often have to come up with creative ways to gain a competitive advantage and sell T.S.O.C.â€"the same old crap. "
- alexion rated 6 months ago
- probably, real bull.
- carolsim rated 6 months ago
- Nobody ever went broke underestimating our endless gullibility. It's a shame about the probiotic hype though. Probiotics do appear to help some people (they sure helped me), but this kind of bogus advertising just discredits the whole concept.
- bristol3 rated 6 months ago
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From the page: Bifidus Regularis and Bifidus Immunis
Probiotics are the new the cure-all craze. If you believe some food labels, they can solve everything from bad digestion to acne to obesity to a bad attitude. To help further their health claims, the marketing team at Dannon, which makes Activia, took things a step further. Banking on the power of suggestion, they came up with new names for two strains of bacteria found in their yogurt: bifidus regularis, which supposedly helps regulate your digestive system and L. casei immunitas, which, you guessed it, supposedly strengthens your immune system. Probiotics may have some benefits, but most yogurts contain them--the reason why there is a class action lawsuit accusing Dannon of a false advertising campaign promoting the benefits of their yogurt over others. The suit charges that the claims merely convince consumers to pay more. But how else would the marketing team get paid?
This is too funny. We were watching this commercial the other night when I said that Bifidus Regularis was definitely a made up ingredient/word.
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