Website review: Dezeen & Blog Archive & Well Do...
anvilius discovered this in Graphic Design
•42 reviews since Nov 14, 2007
graphic-design, design, cool
•dezeen.com/2007/11/13/well-done-a-food-compan...
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Reviews of this website
ShadowCat13 rated 5 months ago- clever! "an annual report for food company Podravka that has to be baked in an oven before it can be read."
- Kaeljia rated 5 months ago
- Ingenious ...to read it you have to cook it. To be able to cook like Podravka you need to be a precise cook. That is why the small Podravka booklet is printed in invisible, thermo-reactive ink. To be able to reveal Podravka's secrets you need to cover the small booklet in aluminium foil and bake it at 100 degrees Celsius for 25 minutes.
- weepingbeauty rated 6 months ago
- Take one annual report add blank pages printed with thermo-reactive ink wrapped in foil and cooked for 25 minutes at 100 degrees Celsius when Well Done, it the empty plates will be filled with food, and the pages with recipes. neat ;) Croatian creative agency Bruketa & Zinić have designed an annual report for food company Podravka that has to be baked in an oven before it can be read.
- boomstein rated 6 months ago
- Great idea! Only not very efficient. But great idea!
- barondavis4mvp rated 6 months ago
- pretty cool. but sometimes cool things are not useful.
- quyenthenghiem rated 6 months ago
- blah blah blah review.
- arleas rated 6 months ago
- while it's kinda neat, I would HATE to have to put my books in the oven to read them. In other words, anyone putting valuable information on these gimmick books should be shot (and then baked)
- jeff6996 rated 7 months ago
- not a practical thing..
- trill42 rated 8 months ago
- Hmm, I felt better about this (it's clever, innovative, and fun) before I saw some other comments, noting that it's also environmentally unfriendly. True, but as environmental villains go, they don't qualify for a handlebar moustache just based on this stunt. Granted, it would be more efficient and earth-friendly for companies to only make annual reports available online. Some whimsy lost, the earth helped. It would be a trade-off.
- saynotoE rated 8 months ago
- what a great way to waste energy.
