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The psychology of consumption.
Reviewed by gmc Oct 30 2003, 12:02am ( 62 reviews ) • consumerpsychologist.com
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Rated by destinydai on May 06 2008, 4:27pm
From the page: "CONSUMER BEHAVIOR: THE PSYCHOLOGY OF MARKETING"
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Rated by goodkarma1 on Mar 07 2008, 3:16pm
Interesting reading - lots of good info on the psychology of our own internal marketing machinations - similar to Robert cialdini's "Influence: power of persuasion" which was a great read and finally taught me how to say no to the hare krishna's at the Philly airport (other than the headbutt approach I had been using)
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Rated by gsun83 on Feb 26 2008, 9:17am
Just gave it a quick glance, but there's a wealth of information here. I'm quite curious about his case studies, and will definitely come back to give it a thorough read.
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Rated by Glider-Guy on Feb 17 2008, 4:35am
CONSUMER BEHAVIOR: THE PSYCHOLOGY OF MARKETING ESSENTIAL reading for those into marketing. Getting into the minds of consumer behaviour is GUARANTEED to help give your business marketing techniques even greater impact.
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Rated by SyedMN on Jan 21 2008, 4:43am
This is the most thorough guide to marketing I've read on the Internet.
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Rated by Richardcran on Jan 18 2008, 9:03am
Very useful information,I'll be back to take more time on the site
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Rated by ViralD on Jan 09 2008, 2:26pm
very good contents. nicely written and very useful for marketing ppl.
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Rated by keltyhayes on Jan 09 2008, 12:42pm
good resource for marketing students. need to work on the attractiveness of the site though