Website review: Capture the Mind. Win the Day.: Bra...
lyndoman discovered this in Weblogs
•2 reviews since Mar 9, 2008
blogs, branding
•brandingstrategyinsider.com/2008/03/capture-t...
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lyndoman discovered 5 months ago- From the page: "Remember the Mind Is a Memory Bank To better understand what an advertiser is up against, it may be helpful to take a closer look at the objective of all advertising programs - the human mind. Like a memory bank, the mind has a slot or "position" for each bit of information it has chosen to retain. In operation, the mind is a lot like a computer. But there is one important difference. A computer has to accept what is put into it. The mind does not. In fact, it's quite the opposite. The mind, as a defense mechanism against the volume of today's communications, screens and rejects much of the information offered it. In general, the mind accepts only that new information which matches its prior knowledge or experience. It filters out everything else."
- AbleReach rated 4 months ago
- Love the title. :-) From the page: "Words like "offtrack" betting, "leadfree" gasoline and "tubeless" tire are all examples of how new concepts can best be positioned against the old. Names that do not contain an element of positioning usually die out. The "Astrojet" name dreamed up by the American Airlines is an example of a glamorous, but unsuccessful name, because it lacks a positioning idea."
