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This article makes some very good points regarding the most common mistakes. Using PPC advertising - and especially Google Adwords - successfully is becoming more and more challenging so I encourage all advertisers to stay on top of what is going on. From the page: "Among the worst... more
Reviewed by flyingrose Mar 25 2007, 03:31pm ( 9 reviews ) • avangate.com
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Rated by supertech123 on Mar 03 2009, 10:34pm
important adwords commnets and tips
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Rated by lostthought on Feb 24 2009, 5:40pm
nice advice...rechecking the strategy
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Rated by vision-x on Aug 02 2007, 2:38pm
some tip for good adwords
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Rated by kjripp on Apr 02 2007, 6:54am
Definitely hits on some big mistakes, especially the broad matching. One thing it doesn't mention - bidding differently on exact vs. phrase match. I don't use broad match at all, and I bid lower on broader phrase-matched keywords. The more targeted I get, the more I bid, and I bid the most on exact matched keywords.
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Rated by flyingrose on Mar 25 2007, 3:31pm
This article makes some very good points regarding the most common mistakes. Using PPC advertising - and especially Google Adwords - successfully is becoming more and more challenging so I encourage all advertisers to stay on top of what is going on. From the page: "Among the worst mistakes being made in such cases are: 1. Bidding too much in order to be placed on the top position Even if this seems like the best choice, being "Number One" in this case is not necessarily the best. Keep in mind that Web users are accustomed to searching, and they usually don't stop at the first ad. And, since they are first prospecting the market, it is highly possible that you only get an unqualified click. It seems that being no. 3 in paid search is one of the best (i.e. profitable) rank."
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Rated by goran137 on Mar 04 2007, 1:32am
AdWords Campaign errors and good practices.
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Rated by LoVeD on Feb 27 2007, 1:53am
15 Most Common Errors in an AdWords Campaign
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Rated by ariadna on Feb 26 2007, 1:24pm
From the page: "15 Most Common Errors in an AdWords Campaign"
