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 burkinaboy rated 17 months ago -
Apple has been criticized by some environmental organizations for not being a leader in removing toxic chemicals from its new products, and for not aggressively or properly recycling its old products. Upon investigating Apple's current practices and progress towards these goals, I was surpr...
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7 Reviews
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- fortheprofit rated 15 months ago
- Finally Apple responds to Greenpeace, and it sounds good.
- humaurtum06 rated 17 months ago
- Apple goes GREEN, after the statement of Steve Jobs the Apple fans can now be assured of getting quality products from the Apple stable that are green too, that means they care about the environment as much as they think about you, the customers.
- parvez rated 18 months ago
- From the page: "Apple has been criticized by some environmental organizations for not being a leader in removing toxic chemicals from its new products, and for not aggressively or properly recycling its old products. Upon investigating Appleās current practices and progress towards these goals, I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas. Whatever other improvements we need to make, it is certainly clear that we have failed to communicate the things that we are doing well.
It is generally not Appleās policy to trumpet our plans for the future; we tend to talk about the things we have just accomplished. Unfortunately this policy has left our customers, shareholders, employees and the industry in the dark about Appleās desires and plans to become greener. Our stakeholders deserve and expect more from us, and they're right to do so. They want us to be a leader in this area, just as we are in the other areas of our business. So today we're changing our policy."
Lot more can be done and remains to be done!
- arch4ngel rated 18 months ago
- I know some Geenpeace guys who just been owned.
- GabrielFish rated 18 months ago
- Apple CEO Steve Jobs responds to environmentalist critics.
From the page: "Apple has been criticized by some environmental organizations for not being a leader in removing toxic chemicals from its new products, and for not aggressively or properly recycling its old products. Upon investigating Appleās current practices and progress towards these goals, I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas. Whatever other improvements we need to make, it is certainly clear that we have failed to communicate the things that we are doing well."
- burkinaboy rated 17 months ago
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Apple has been criticized by some environmental organizations for not being a leader in removing toxic chemicals from its new products, and for not aggressively or properly recycling its old products. Upon investigating Apple's current practices and progress towards these goals, I was surprised to learn that in many cases Apple is ahead of, or will soon be ahead of, most of its competitors in these areas. Whatever other improvements we need to make, it is certainly clear that we have failed to communicate the things that we are doing well.
It is generally not Apple's policy to trumpet our plans for the future; we tend to talk about the things we have just accomplished. Unfortunately this policy has left our customers, shareholders, employees and the industry in the dark about Apple's desires and plans to become greener. Our stakeholders deserve and expect more from us, and they're right to do so. They want us to be a leader in this area, just as we are in the other areas of our business. So today we're changing our policy.
Now I'd like to tell you what we are doing to remove toxic chemicals from our new products, and to more aggressively recycle our old products...
- dgirlp rated 18 months ago
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From Steve Jobs: Today is the first time we have openly discussed our plans to become a greener Apple. It will not be the last. We will be providing updates of our efforts and accomplishments at least annually, most likely around this time of the year. And we plan to bring other environmental issues to the table as well, such as the energy efficiency of the products in our industry. We are also beginning to explore the overall carbon "footprint" of our products, and may have some interesting data and issues to share later this year.
Finally Apple is feeling the pressure to address its stance on sustainability. With how creative this company, and Steve himself are, it will be fascinating to see if they take a leadership role on this crucial level of corporate responsibility...the kids are listening!
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