Website review: Electronic Arts And Massive Promise...
Someone discovered this in Video Games
•3 reviews since Mar 18, 2008
video-games, advertising
•alleyinsider.com/2008/3/electronic_arts_erts_...
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Reviews of this website
definitiveturbo rated 4 months ago- From the page: "How much is that deal worth? Financial terms weren't disclosed. But Jonathan Epstein, president and CEO of Massive's rival Double Fusion, says in-game advertising is a $500 million industry and about half of that is goes to casual games, which means that at best, this is a piece of a $250 million pie (keep in mind that the deal doesn't cover games for Sony's PS3 or Nintendo's Wii). Still, that's found money for ERTS, which posted about $3 billion in sales last year."
- GeekAlerts rated 4 months ago
- Electronic Arts and Microsoft's Massive have extended a deal that gives Massive exclusive rights to exclusively place in-game advertising on some of EA's Xbox 360 titles and for the majority of EA's PC games for the next two years.
- Khook20 rated 4 months ago
- More in-game video game advertising is on its way...
