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  • 12 Billion Local Business Searches. Do Yellow Pages Still Matter?, Internet Yellow Pages, Local Search, IYP & aimClear Search Marketing Blog

    Whether to use the physical yellow pages or not depends on the demographics you're trying to reach. Note that many off-line yellow pages are also now available and searchable so be sure to consider that when you're making your advertising decisions. There are still many people who... more

    Reviewed by flyingrose Sep 17 2007, 03:54pm ( 2 reviews ) • aimclearblog.com

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  • Rated by flyingrose on Sep 17 2007, 3:54pm

    Whether to use the physical yellow pages or not depends on the demographics you're trying to reach. Note that many off-line yellow pages are also now available and searchable so be sure to consider that when you're making your advertising decisions. There are still many people who only shop locally and live totally locally. Others have a lifestyle that covers many cities, states, or countries. Printed yellow pages are far more useful to someone who would only need one.