Social Media: Agencies Dont Get It, Survey Says

TNS Media Intelligence/Cymfony polled more than 60 marketers in North America, France and the U.K. to gauge how they are faring navigating the world of social media. It asked them for feedback on their agencies' abilities to help. TNS found, in its words, "Agencies don't get it."

Reviewed by JamesDuthie Mar 02 2008, 06:18pm ( 2 reviews ) • adweek.com

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Rated by onreact-com on Mar 03 2008, 2:45am

"Clients complained that their agencies -- creative, media, public relations, design and others -- typically treat social channels like blogs as traditional media."
Rated by JamesDuthie on Mar 02 2008, 6:18pm

TNS Media Intelligence/Cymfony polled more than 60 marketers in North America, France and the U.K. to gauge how they are faring navigating the world of social media. It asked them for feedback on their agencies' abilities to help. TNS found, in its words, "Agencies don't get it."

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