Website review: Social Media: Agencies Dont Get It,...

JamesDuthie JamesDuthie discovered this in Marketing 2 reviews since Mar 2, 2008
icon tagsmarketing, social-media adweek.com/aw/content_display/news/digital/e3...

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JamesDuthie discovered 5 months ago
TNS Media Intelligence/Cymfony polled more than 60 marketers in North America, France and the U.K. to gauge how they are faring navigating the world of social media. It asked them for feedback on their agencies' abilities to help. TNS found, in its words, "Agencies don't get it."
onreact-com rated 5 months ago
"Clients complained that their agencies -- creative, media, public relations, design and others -- typically treat social channels like blogs as traditional media."
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