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Pray that StumbleUpon allows us to paste into this box on sites we "find" - why can we paste if the site is already in their system but not on new sites we add? From the page: "Will Search Maintain Grip on Online Ads? - Microsoft says no. Google, the leader in search advertising... more
Reviewed by flyingrose Oct 20 2007, 08:58pm ( 1 review ) • watchmojo.com
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Rated by flyingrose on Oct 20 2007, 8:58pm
Pray that StumbleUpon allows us to paste into this box on sites we "find" - why can we paste if the site is already in their system but not on new sites we add? From the page: "Will Search Maintain Grip on Online Ads? - Microsoft says no. Google, the leader in search advertising and the company who accounted for 40% of online advertising dollars in the first six months of 2007 seems to agree. After all, if it did, why would Google pay $1.65B for YouTube (when it earned $15M in all of 2006) and then subsequently $3.1B for Doubleclick when just two years before it sold for $1.1B and was taken off the market? Will Video and Display Ads Surpass Search Advertising? Then again, staunch supporters of search would argue that that's just Google looking to diversify away from its 99.9% exposure to search ads, but I think there's more to it than that. Bear in mind, I think search will remain integral and key to all-things-digital because most people's web experience starts with search, but search has had a fantastic growth - catapulted into prominence from 2002 to 2003 as per this breakdown, below - because small and medium sized advertisers who usually focus on a call to action and performance based campaigns saw the value of the medium."
