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  • Stop! Don't Spend One Advertising Dollar Until You Read This

    From the page: "Too often businesses use the shotgun approach to marketing, and in this economy thatâ€s wasted money. Sure if you blast off a bunch of advertising youâ€re bound to hit something, but how much ammo did you waste in the process? "

    Reviewed by ratracetrap Jun 23, 07:29pm ( 7 reviews ) • smallbizbee.com

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  • Rated by edragonu on Jun 25, 7:25am

    From the page: "Donâ€t spend one single dollar on advertising until you know your target customer, inside and out, top to bottom. Period, end of discussion. Why draw a hard line on this? "

  • Rated by richdinatlanta on Jun 24, 10:51am

    Shotgun marketing can be both expensive and ineffective.

  • Rated by Purple-Girl on Jun 24, 4:55am

    A very informative article on doing your market research before spending money on advertising. Worth reading.

  • Rated by mywifequitherjob on Jun 23, 9:55pm

    Stop! Don't Spend One Advertising Dollar Until You Read This

  • Rated by 84productions on Jun 23, 8:53pm

    Stop! Don't Spend One Advertising Dollar Until You Read This

  • Rated by ratracetrap on Jun 23, 7:29pm

    From the page: "Too often businesses use the shotgun approach to marketing, and in this economy thatâ€s wasted money. Sure if you blast off a bunch of advertising youâ€re bound to hit something, but how much ammo did you waste in the process? "