Seths Blog: Which comes first, the product or the marketing?

skimbaco

skimbaco
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"If someone comes to you with a 'great' product that just needs some marketing, the game is probably already over."

Reviewed by miguelstil Feb 04 2009, 04:46am ( 3 reviews ) • typepad.com

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Rated by Pamperry on Mar 05 2009, 11:06pm

my hero
Rated by jessekanclerz on Feb 04 2009, 12:04pm

Once again Seth hit's the nail on the head. The product and marketing isn't a question of which came first, the chicken or the egg? Great marketing is about figuring out the needs of your customers and delivering a product or service to meet it. Marketing shouldn't be a prop to sell a product after the fact. Which begs the question, why do so many products and services start out that way? I don't think it's lack of imagination, but perhaps an unwillingness or inability to reveal the emotional desires buried within people.
Rated by miguelstil on Feb 04 2009, 4:46am

"If someone comes to you with a 'great' product that just needs some marketing, the game is probably already over."

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