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  • Seths Blog: The best middle name ever

    An amusing little article from Seth Godin which had me chuckling on the train home this evening! Godin emphasizes the importance of seeking 'the' status; a demonstration of one's dominance within a particular field. As competition for marketshare has intensified, the importance... more

    Reviewed by TheLovableRogue Jan 20 2009, 12:55pm ( 3 reviews ) typepad.com

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  • Rated by TheLovableRogue on Jan 20 2009, 12:55pm

    An amusing little article from Seth Godin which had me chuckling on the train home this evening! Godin emphasizes the importance of seeking 'the' status; a demonstration of one's dominance within a particular field. As competition for marketshare has intensified, the importance of establishing oneself as the market leader has quickly become obvious. It is by positioning the organisation as industry standard bearer that such status can be achieved. Establishing such a feat is easier said than done though, and is often the produce of consistent exquisite quality; a standard for which all organisation's should already be striving.
  • Rated by whowood on Jan 20 2009, 8:23am

    Becoming "The" in your market